About Us

Our Why

We exist to change the narrative; we believe that Africa and Africans will benefit more from trade rather than foreign aid.

The saying goes

“You give a poor man a fish and you feed him for a day. You teach him to fish, and you give him an occupation that will feed him for a lifetime.”

We exist to give the world a platform to shop for African products from the place of their convenience, this could be in any of our local stores or on our secure online platforms.

Our Future

We will be Africa’s No. 1 retailer with a footprint in every continent of the world, giving the world an opportunity to have a taste of the beautiful continent of Africa. Products from across the beautiful continent of Africa will be sold on our platforms by Us and our Partners to our Friends, Business Partners and Supporters. Our products will be inspected to meet all global standards, low-priced to give you the best cost savings and margins for your business.

We give back to our society with 10% of our profits, we will have programs that equip through education sponsorship, Business development mentorship, and financial empowerment for promising ventures.

We make many wealthy, through our global network and online markets, the door of  opportunity will be open to millions of hardworking Africans, African businesses, African Manufacturers and Farmers, bringing light to what used to be a dark continent.

We will provide jobs for millions through direct and indirect employment.

We foster a change of narrative; Africa is a blessing to this world.